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By Michaella
Filed in: Merchandise, Miscellaneous
Jan 17 2009

Everyone loves to get those cute little heart candies for Valentine’s. You know the ones with all the cute saying like “Kiss me”. How would you like them to say “Bite me”?! NECCO Sweets are making us Twilight candy!!! Read the article below for more info.

New England Confectionery Co.’s Sweethearts Conversation Hearts are going from “I Love You” and “Marry Me” to “Bite Me.”

The Revere candy company wants to make the 143-year-old line more relevant to teens and tweens with a tie-in to the popular “Twilight” film based on the best-selling vampire romance novels.

NECCO will release softer, sparkling versions of the pastel sugar hearts in March, when the film is released on DVD. The printed messages will include “Bite Me,” “Secret” and “Soul Mate,” and flavors such as “orange obsession” and “tempting apple.” More Sweethearts will hit stores for the November release of the “New Moon” sequel.

Sweethearts are billed as the best-selling Valentine’s candy, with more than 8 billion produced annually in Revere. NECCO yesterday unveiled its 10 new Valentine’s Day messages, which have a “Menu of Love” theme.

But the nation’s oldest continuously operating candy company, which posts $100 million in annual revenue, is looking to extend the brand beyond Feb. 14. “The idea is we can provide our consumers a vehicle for any time they want to say something sweet or express an emotion,” president and CEO Richard Krause said.

“Red, White & You” Sweethearts will debut for Memorial Day as a tie-in with the USO, the nonprofit whose mission is to support U.S. troops. They’ll be printed with 13 patriotic messages, including “My Hero,” “Home Safe,” “Valor” and “I (Heart) USA.”

Other NECCO product innovations will include four new flavors for its Mary Janes: vanilla, s’mores, raspberry and banana peanut butter. NECCO Wafers, which date to 1847, also are being reformulated. And the 70-year-old Sky Bar will jump on the “Twilight” bandwagon with custom-molded shapes tied to the characters’ crests.

“We have a great opportunity in this business,” Krause said. “We have some really iconic brands. We’ve done a lot of research, and our consumers want us to take these brands into new directions.”

Leave a comment // 3 Comments



by TwilightBrinums in January 17 - 12:17 pm

Oo that interesting and funny too. :D
i think when i do that to in 14.feb.
not say kiss me but “Bite me” :D :D :arrow:




by Mandie in January 17 - 2:14 pm

I can’t wait for these to come out. I will buy them and never eat them. lol jk

I will try to get every one of the phrases that they put on the candy hearts




by Twilight in May 12 - 12:19 pm

I love the Twilight movie and love these sweetheart candies. I just got my first few boxes. Yay!



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