As you all knew, MySpace and Ustream live streamed the ‘New Moon‘ premiere Monday night, and guess what? It BROKE all of the expected records! Check it out below.
We reported on the collaboration between MySpace and Ustream to exclusively live stream the Twilight Saga: New Moon red carpet for the movie’s premiere last night in Westwood.
We knew the live broadcast would be huge given that, within the first minutes, the viewer count shot up to 100,000 viewers, but even our expectations were exceeded.
MySpace just released their data and as it turns out, the stream garnered over 2 million uniques, and almost 3 million total viewers.
According to MySpace press materials, “It was a huge success breaking the record to become the highest amount of viewers to tune in to a Ustream red carpet live webcast. It also set the record as the farthest reaching webcast for Ustream with over two million uniques.”
Clearly the cross-promoted webcast was a huge success for both Ustream and MySpace, and points to the voracious appetite of younger audiences who can’t get enough of New Moon. For Bing’s sake, we hope that this audience is more web savvy then the saga’s superstar icon.
Loading ...
