These interactive posters are part of an international promotion for ‘Twilight.’ They were placed in Sao Paulo subways in honor of the release of ‘Twilight’ in Brazil.
The subway installation featured animated videos of ‘Twilight’ characters like Robert Pattinson’s Edward, entertaining content, a touch-screen interface, and the option to have additional contact sent to passengers’ mobile phones via Bluetooth.
Subway Installation – Twilight Movie Release from ginga on Vimeo.
The ‘Twilight’ interactive poster subway campaign was created by Ginga Interactive.
Sources: viacomit.free.fr, notcot.org and trendhunter.com
WOW!!!
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I live in Sao Paulo, Brazil and I think this idea of this interactive posters/trailer was awesome!!! I’ve never seen anything like this before to promote anothe movie. Twilight was the first and it is a huge sucess. Lots of people stop to see what’s is all about and it’s helping to promote the movie even more. I wish I could take one of these wonderful things to my home.