Actor Edi Gathegi, one of the vampires in Summit Entertainment’s hit Twilight, knows what he’ll be doing Friday night, March 20.

“I’m gonna be there at midnight with everyone else waiting for the DVD,” Gathegi said at Summit’s Push premiere party Jan. 29. “We’re gonna make it an old-fashioned slumber party … I think it’s genius what Summit is doing. A large part of our audience is teenagers, and every one of them will be there.”

In a nod to those repeat, young, female viewers who helped Twilight bring in $185 million at the domestic box office ($324 million worldwide), Summit will be making an event out of its DVD and Blu-ray Disc releases of the film, with midnight release parties nationwide.

“There wasn’t a lot in the way of history to compare with on how Twilight would perform at the box office,” said Steve Nickerson, president of Summit Home Entertainment, pointing to Mean Girls and Sex and the City as the only comparable gauges. “With the DVD, we knew if we stuck with a Tuesday we knew there were going to be fans who couldn’t get it right when it was available. We said we had to do a Saturday (March 21) release date.”

Read full article.